Corporate volunteering in practice
Klára Molnár - Vivien Vida
According to the research projects of Effekteam Association, it is clear that volunteering has gained ground in the practice of corporate social responsibility gradually in the last 10 years. In the present study, interviews with three large companies (dm Magyarország Kft., E.ON Hungária Zrt. and OTP Bank Nyrt.) are discussed. The analysis aims to provide an overview of the changes and evolution in the practice of volunteering of the three companies operating in the domestic market over the last 10 years. The study will examine in detail the frameworks provided by the companies for volunteering activities, the types of volunteer programs and the details of how these companies have executed different types of volunteering initiatives. By the end of the study, our hypothesis that voluntary initiatives are becoming increasingly important in the CSR strategies and practices of the companies studied is well outlined.
Keywords: CSR - corporate social responsibility, responsible companies, corporate volunteering