Innovative recruitment methods:The practice of the OKTONDI Programme

Janka Sára Molnár - Ágnes Kazai


Established, long- and short-term strategies are an essential part of the activities of well-functioning nonprofit organisations. This study focuses on the key questions of creating and implementing a strategy - to recruit, select and retain volunteers - through several practical examples. The report begins with project planning, describes the process of setting the strategy, and then identifies the number of people needed to implement the strategy. It briefly summarises the online and offline methods of recruitment and selection, as well as the onboarding process, that plays an important role in volunteer retention. The practical examples discussed in the study come from the OKTONDI (OKTatás ONline DIgitálisan) programme and from the life of the organisation, which was founded in March 2020 to support teachers and students in the transition to distance learning. The organisation has grown in a few days to an initiative of several hundred people and has launched more than 10 projects in the last 1.5 years, some of which have already been completed. Based on the experience gained from these projects, a successful, well-functioning, easy-to-use and scalable recruitment strategy has been developed. Finally, the study discusses how the presented strategy and methodology can be successfully transferred to the life and operation of other organisations that grow dynamically and are mostly organised by young people - like the Corvinus Innovation Research Centre. The successful adaptation shows that the described strategy can serve as a guide for any nonprofit initiative that wants to turn a good idea into a completed, successful project.

Keywords: volunteer recruitment, strategy, online volunteering, offline volunteering, OKTONDI, adaptation,